Set limits: Social media not only can take up your life, it can open it and your business to outside scrutiny like never before. Before diving in, think about how transparent you want to be. Logging on is a great way to give your business a human face online, but you must think strategically about how much you want to reveal and share, cautions Juliette Powell, author of "33 Million People in the Room" (Financial Times Press). "For me, social network is really about branding," she says. remove
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