the Awesome Highlighter

Maybe the netroots haven’t been an essential part of Obama’s campaign because he doesn’t need them; he’s used the web to generate a much louder grassroots response than progressive activists can muster. A French advertising exec — no progressive activist, but still an astute observer — argues that Obama is faring better than Hillary Clinton because he is “a digital candidate while she is the analog candidate.” While Rishad Tobaccowala (love that name) isn’t a campaigner, he’s an astute observer of online politics. “A lot of the Obama campaign messages are not their own but they point to and highlight stuff created by others. It’s created by the crowds,” he told Fortune.   remove