this link takes others to the highlighted page
Obama's Web marketing triumph - Mar. 3, 2008 money.cnn.com
his campaign's mastery of the Internet
remove
But his Web site is amazing.
remove
His campaign also actively uses e-mail to keep you totally informed.
remove
They use the Web to support their grassroots community approach by getting people to make supportive phone calls, arrange for rides and places to stay in states where primaries are being held and more.
remove
A lot of the Obama campaign messages are not their own but they point to and highlight stuff created by others.
remove
While both teams spin stuff, Clinton's team tends to be rather unsubtle in their use of spin and attack and this really does not work as well these days.
remove
It's so much harder to control the message with the Internet so widely used now
remove
One key thing you recognize from everything from MySpace to the blogosphere is that people want to have a voice.
remove
His campaign knows exactly what works and what doesn't, what pictures are right, what messages, and when to send it all out. He's continually adapting.
remove