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Pinch Media Data Shows The Average Shelf Life Of An iPhone App Is Less Than 30 Days techcrunch.com
    Admittedly CPM rate evidence is anecdotal, but we’ve collected it from a lot of different developers, and it does include a large number using AdMob. After the tech meetup where I initially presented these slides, for example, a developer came up to me and told me his CPM from them had dropped to $0.38.   remove

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