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Hey, Apple, Wake Up -- It's Happening Again businessinsider.com
But the mistake that doomed its primary business, the Macintosh, to niche status was the insistence on maintaining complete control over every aspect of the product while Microsoft drove for software ubiquity.
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With Microsoft spraying the same software platform across dozens of hardware manufacturers, the world had a chance to standardize on a single, cheaper development platform. The Windows monopoly was born, and the once-great Apple soon became an also-ran.
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