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Just How Much Money Can Free iPhone Apps Make? Quite A Bit techcrunch.com
    John Kelsey - May 7th, 2009 at 12:03 pm PDT

    I agree with that point–I’m getting much lower eCPMs now too. Around 50 or so cents, but my CTR has gone down too. I did remember getting around $7 CPM awhile back with AdMob. Sigh, gone are those days..

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