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A road map for selling soap on the information highway ago.mobile.globeandmail.com
    engaged as participants   remove
    Successful "digimarketing" engages people on a sustained basis.   remove
    That means determining the channel priorities   remove
    more proficient in developing content that customers truly want,   remove
    by encouraging and rewarding consumer content   remove
    Messages to participants must abide by an opt-in policy and be tailored to each participant's indicated preferences.   remove
    Online search will play a key role in companies' "digimarketing" plans   remove
    Data   remove
    will be recognized as the lifeblood of marketing,   remove

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